About Imagine Frankston

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Imagine Frankston, a brand of Frankston City Council, was launched in May 2024 with a mission to challenge, educate and change misinformed legacy perceptions of Frankston City. Showcasing our amenities, our local businesses, visitor attractions, potential for investment, the undeniable liveability of our rare and enviable blended Bush-Bay-City, and most of all our passionate, loyal community and incredible sense of local pride.

And it’s working! Frankston City is fulfilling its privileged status as a major Metropolitan Activity Centre.  Amidst an era of extraordinary transformation, we are capturing the imaginations of escalating numbers of investors, developers, major events partners, visitors, sea and tree changers.

We are helping create a momentum for large scale investment and job creation. We are seeing record levels of Federal, State and local government funding into new infrastructure and amenities as we continue to grow.

Frankston City is a City of imagination, where everyone’s welcome and anything’s possible.