Professional Services
Open a Professional Services Business in Frankston City
54,000 local jobs. 14,000+ registered businesses. A shortage of professional services. Your market is waiting.
Frankston City has two distinct gaps in its professional services economy. In financial and insurance services, the city has less than a third of the businesses you would expect for a city of its size. In professional, scientific and technical services, including consulting, legal, marketing and technology disciplines, it has less than half. Across both categories, the demand exists and the local supply does not.
Frankston City residents and businesses are currently travelling to neighbouring suburbs or Melbourne CBD for services that a local practice could provide. The professionals who establish here are entering an underserviced market with a growing client base.
For professional services businesses weighing up where to establish, Frankston City is not a speculative play. The client base already exists. The gap is measurable. And the businesses that move first will build relationships and reputation in a market that is only going to grow.
Why Frankston for professional services?
- Two measurable market gaps. Frankston City has less than a third of the financial and insurance services representation expected for a city of its size, and less than half the professional, scientific and technical services representation. Both are among the most significant and directly addressable commercial gaps in the municipality.
- 14,000+ registered local businesses. The single largest source of demand for accounting, legal, IT, marketing and management services, most of which is currently being met outside the municipality.
- A growing residential catchment. Frankston's population is forecast to reach 161,660 by 2041. The incoming apartment-dwelling demographic skews toward higher professional service needs across financial planning, legal and advisory categories.
- Escape spend is addressable. Frankston residents and businesses currently use professional services outside the municipality. Even a modest capture of that spend builds a viable practice quickly.
- Transport connectivity. Frankston Station provides a 60-minute direct rail connection to Melbourne CBD, giving practitioners a local base without sacrificing metropolitan client access.
Why now?
The market gap is real and currently underserviced. Practitioners who establish now are not competing for market share, they are creating it. The residential pipeline will shift the catchment toward a higher-income, higher-spending demographic. And as the city matures and more businesses recognise the opportunity, the first-mover advantage narrows.
Council support
Frankston City Council supports professional services businesses through site identification, local market data, connections to landlords and agents, and access to business grants and Council support programs. Our Investment Officer works directly with practitioners to match their requirements to available opportunities.
Contact our Investment Officer