Economic Overview
One of Melbourne's most exciting cities to start, expand or relocate a business.
Frankston City is moving fast right now and for businesses looking to establish, expand or relocate, the opportunity is real.
A $1.1 billion hospital has just opened on the city's doorstep, the largest health infrastructure investment in Melbourne's south-east.
The Federal Government and Council have committed $50 million to transform Frankston's Nepean Highway into a revitalised pedestrian-friendly Boulevard that will entice passing traffic to stop, dine and shop.
Thousands of new apartments are bringing a wave of new residents to the city centre. And across the city, there are clear gaps in the market that nobody has filled yet: in hospitality, professional services, fitness, retail and more.
The foundations are already strong. More than 42,000 businesses operate here, the local economy turns over $21.3 billion a year, and the cost of doing business is significantly lower than anywhere closer to Melbourne. What's changing is the momentum and the opportunity that comes with it.
If you're looking for a market with real demand, room to establish yourself before it fills up, and a Council that will actively help you get there. Frankston City deserves to be at the top of your list.
The City at a Glance
- $21.3B+ annual economic output
- 42,000+ registered local businesses
- 54,600+ local jobs
- 146,500+ residents, growing to 161,660 by 2041
- $1B+ State and Federal investment since 2019
- $500M+ Private developments recently approved
What Makes Frankston City Different
Most outer-metropolitan cities offer one or two compelling investment arguments. Frankston City offers several at once: the largest healthcare precinct in Victoria's south-east, a Metropolitan Activity Centre planning framework that enables up to 9,000 new homes in the city centre, a coastal lifestyle setting that attracts residents, visitors and businesses seeking an alternative to inner-Melbourne costs, and a Council that is actively and practically engaged in investment attraction.
For businesses considering the move, the questions are simple. Is there demand? The data says yes. Is there support? The Council says yes. Is the opportunity here? Absolutely.
Council Investment Support
Frankston City Council's Investment team provides hands-on support to businesses at every stage, from research and initial feasibility to site identification, agent and landlord introductions, city tours, navigating council requirements and connection to applicable grants and financial support programs. This is active, practical assistance.
Contact our Investment Officer
Speak directly with our Investment Officer for tailored opportunities, local market intelligence, connection to grants and site identification support.