Book your Frankston experience with us...

What's news? 

Love to be in-the-know? Then you're in the right place. Keep reading below to see the latest news coming out of Frankston City, from Council and around the community. 

Imagine Frankston is here

EOI Open: Sherlock & Hay Development Opportunity

March 2024 Economic Scorecard Now Available

Can't find the story you're looking for? Follow Imagine Frankston on Instagram, Facebook or LinkedIn

Move over Melbourne.... Imagine Frankston

As featured in the Saturday Heral Sun - read the article here

Is it the end of an era for Capital City living? New data from Imagine Frankston has revealed that 90 per cent of Australians* are open to living further afield in this new culture of working-from-home flexibility.

Imagine Frankston, the visitor/developer/investor attraction brand of Frankston City Council asked 2,000 representative Australian adults whether their views on moving and living in greater metropolitan activity centres such as Frankston had changed in recent years. The resounding feedback was yes.

  • Only 10 per cent of Australian survey respondents say living in or near to a Capital CBD is still king.

  • 51 per cent say they are motivated by the prospect of bigger properties, floor plans and back yards offered by greater metropolitan areas.

  • 45 per cent are prioritising proximity to beaches, parks and nature reserves over life in the big smoke.

Frankston City’s Mayor, Cr Nathan Conroy says, “It seems Capital City dwellers in every Australian State are starting to find the grass slightly greener, and certainly more expansive, further afield. With people more home-office-based than not these days, everyone’s priorities have shifted. Commuter times have dropped down the list. Lot sizes and floor space have shot up.”

The 2,000 Australians surveyed in April 2024 went on to highlight a number of incentives that would entice them away from the Capital:

  • Good public transport (47 per cent)

  • Major hospital and healthcare providers (37 per cent)

  • Large expanses of nature reserves, parks and open space (39 per cent)

  • A good choice of restaurants and cafes (38 per cent)

  • Large retail centre and vibrant shopping options (37 per cent)

  • A local beach/beaches (35 per cent).

Mayor Conroy continues, “People are imagining the possibilities of what the Australian dream really means. To many it means beaches, wildlife, nature, open space, a sense of community, family-friendly amenities, a place to raise children, pursue careers, grow old and retire in comfort and safety.”

This has been particularly pertinent amongst international migrants who were lured in droves away from an array of motherlands in the last few years by the iconic Aussie dream of sun, surf and sand.

Sales & Marketing Manager and mum of two, Louise Dawson, who moved from London to Melbourne then Frankston in 2010 says, “It is tempting for international migrants like myself to immediately look at the nearest Capital City when relocating to any State in Australia. However most of us upheave our lives for the beaches and outdoor living, and it quickly becomes apparent that built-up urban capitals with inflated property prices and limited backyard space isn’t quite the Australian dream we were pursuing.”

Mayor Conroy concludes, “What is happening in Frankston City right now, is a really good example of what is happening at a greater metropolitan level. As one of very few genuine blended Bush-Bay-Cities, we have seen both sea and tree changers drive an unprecedented level of change and growth in the last few years. Big name brands, savvy entrepreneurs and developers have quickly followed, to capitalise on this growth. It’s exciting times for places like Frankston City which is why we have launched our new investment and visitor attraction brand Imagine Frankston”.

Read the article featured in the Saturday Herald Sun and Realestate.com.au here 


EOI Open: Transform Frankston's Sherlock & Hay site into an iconic community focussed mixed-use development

Snatch up one of the most superb opportunities to develop right in the heart of flourishing Frankston City, with immediate proximity to a mainline train station, Frankston Arts Centre, Vicinity’s Bayside shopping centre, Frankston city centre and the iconic Frankston Waterfront. 

SherlockHay site

Council’s objectives for the development of the site are to:

  • Provide a mixed-use development incorporating a combination of Council services, commercial, retail, arts & culture, educational, hotel and/or dining functions.

  • Establish a civic identity and focal point to anchor the precinct and create a green and people focused connection between the station and Precinct 3 – Arts, Entertainment & Government Services Precinct.

  • Contribute to environmental, social and economic sustainability by capitalising on the site's location.

  • Establish a vibrant public space characterised by activity, responsiveness, high-quality amenities, connectivity, engagement, and sustainability.

  • Achieve high quality design outcomes that prioritises environmental sustainability and suitability for the land.

Frankston City Council is now accepting expressions of interest from experienced developers for the Sherlock and Hay Development Project. We invite you to our website via the link below to learn more about the project specifics, eligibility criteria and submission guidelines.

Please note: all enquiries related to this opportunity must be directed through the Communications Tab via the e-tender box. 


January - March 2024 Economic Scorecard Now Available

Frankston City's latest Economic Scorecard is out now.

The January – March 2024 edition provides an overview of the Frankston City's recent economic performance for the quarter, including an annual snapshot of the economic overview, workforce, skills and resilience, investment and spending.

Discover the top four industries contributing to Frankston City’s Growth Regional Product (GRP) and read about Council's commitment to local business which includes key highlights, business success stories, business engagement and stats from our Business Concierge Service. 

Download the latest Economic Scorecard here