Frankston City is on the cusp of a hospitality transformation. With new research from Econisis consultants revealing the need for more than 250 additional hotel rooms by 2031, momentum is building to position the city as a premier destination for both business and leisure travellers.
Alongside this growth in accommodation, there is a broader question emerging: how can the city deliver the full visitor experience? A key part of the answer lies in fine dining and premium hospitality options.
Visitors already drawn to Frankston’s growing hotel sector - whether business clients, conference delegates, or tourists exploring the hot spot - expect more than just a bed for the night. They want premium dining experiences that reflect the quality of their stay.
The city welcomes 1.6 million visitors each year, enticed by attractions such as the Frankston Arts Centre (160,000 attendees annually), the Christmas Festival (45,000 visitors), and its 11 kilometres of pristine coastline, reinforcing Frankston’s position as a vibrant Metropolitan Activity Centre by the bay.
These factors make Frankston City increasingly attractive to investors and businesses, but without a strong fine dining scene, the city risks losing high-value visitor spend to surrounding areas.
Currently, Frankston City boasts a vibrant café culture and casual dining options, but there is a clear gap when it comes to fine dining, degustation experiences, and high-end bars or wine-focused venues. For investors and hospitality operators, this represents a prime opportunity to establish landmark restaurants in proximity to the waterfront and station precincts. These areas, already earmarked for redevelopment, are ideally placed to host signature dining destinations that position Frankston as a true culinary hub.
As Frankston City Council prioritises hotel development to boost tourism and business travel, the parallel investment opportunity in fine dining is clear. Premium restaurants are not just complementary, they are fundamental to building a complete, competitive visitor experience that puts Frankston on the map as a true destination city.
Can you help elevate Frankston City’s growing smorgasbord? Contact our Investment Officer today at Business.